CO-EVOLVING FASHION IDENTITY SYNERGIZING AI DESIGN WITH STRATEGIC MARKET ALIGNMENT

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Hanhui Guo, Erin Cho

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-driven designFashion brand identityGenerative designBrand strategyMarket alignment

저자

Hanhui Guo(School of Fashion and Textiles, The Hong Kong Polytechnic University, Hong Kong)
Erin Cho(School of Fashion and Textiles, The Hong Kong Polytechnic University, Hong Kong)

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