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WHEN AI AGENTS FAIL: HOW PSYCHOLOGICAL CONTRACT VIOLATION SHAPES USER RESPONSES IN AI RECOMMENDATION SERVICES

Chenhao Wang, Erin Cho
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451267
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
AI agentsPsychological contract violationAI service failureAgentic autonomyAnthropomorphism
저자
  • Chenhao Wang(The Hong Kong Polytechnic University, Hong Kong)
  • Erin Cho(The Hong Kong Polytechnic University, Hong Kong)