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BEYOND BLACK-BOX: A TIERED FRAMEWORK FOR CUSTOMER PROFILING SYSTEM

Shuqing Lu, Erin Cho
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451269
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.67-68
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Customer profilingAI governanceInterpretabilityMarketing analyticsModular architecture
저자
  • Shuqing Lu(The Hong Kong Polytechnic University, Hong Kong)
  • Erin Cho(The Hong Kong Polytechnic University, Hong Kong)
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