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CONSUMER PREFERENCES FOR SUSTAINABLE LAST-MILE DELIVERY : A DISCRETE CHOICE EXPERIMENT

Fan Wu, Hiroki Sano
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  • URLhttps://db.koreascholar.com/Article/Detail/451271
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.70
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Last-mile deliveryDiscrete choice experimentSustainability information disclosureConsumer heterogeneitySmart parcel lockers
저자
  • Fan Wu(Ritsumeikan University, Japan)
  • Hiroki Sano(Ritsumeikan University, Japan)
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