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VISUAL MERCHANDISING OF PRICE: THE EFFECT OF PARTITIONED PRICING ON CONSUMER PURCHASE DECISIONS

Ryuki Tanaka, Ken Ishibashi, Zhen Li, Katsutoshi Yada
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451272
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.71
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Visual merchandisingPartitioned pricingPurchase behaviorEye-trackingProcessing fluency.
저자
  • Ryuki Tanaka(Kansai University, Japan)
  • Ken Ishibashi(Kansai University, Japan)
  • Zhen Li(Kansai University, Japan)
  • Katsutoshi Yada(Kansai University, Japan)
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