PERCEIVED SUSTAINABILITY AND BRAND COOLNESS: CONSUMERS’ PERCEPTIONS IN THE BEAUTY INDUSTRY

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Filipa Rosado-Pinto, Catarina Marques, Francisca Marques

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Perceived sustainabilityBrand coolnessBeauty industryBrand loveBrand trust

저자

Filipa Rosado-Pinto(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal)
Catarina Marques(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal)
Francisca Marques(Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal)

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