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ARE CONSUMERS REALLY READY FOR CIRCULAR FASHION? EXPLORING MOTIVATION, SEGMENTATION, AND REALITY

Liz Barnes, Jane Turnbull
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451276
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.81
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Circular fashionConsumer segmentationSustainable consumptionFashion and textilesConsumer behaviour
저자
  • Liz Barnes(Manchester Metropolitan University, UK)
  • Jane Turnbull(Manchester Metropolitan University, UK)
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