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INCLUSIVE MARKETING: MARKETING PROFESSIONALS´ INTERPRETATIONS AND THE OPERATIONALISATION OF INCLUSION IN SWEDISH FASHION ADVERTISING

Josefine Nyström
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451277
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Inclusive marketingFashion advertisingMarketing professionalsSocial constructionismBrand identity
저자
  • Josefine Nyström(University of Borås, Sweden)