SUSTAINABLE BY DESIGN? CONSUMER EXPECTATIONS ON PERSONALIZED FASHION

논문 상세보기

Gabriella Wulff, Fabio Shimabukuro Sandes, John Magnus Roos

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Personalized fashionConsumer behaviorClothing attributesSustainabilityExpectation-Disconfirmation Theory

저자

Gabriella Wulff(The Swedish School of Textiles, University of Borås, Sweden)
Fabio Shimabukuro Sandes(ESDES Business School - UCLy, France)
John Magnus Roos(Department of Business Administration and Textile Management, University of Borås, Sweden)

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