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MULTIMODAL STORYTELLING FOR SUSTAINABLE LUXURY FASHION: A CASE ANALYSIS OF EMPATHY-EVOKING NARRATIVES IN BRANDS

Wenshan Shi, Alessia Grassi, Rubab Ashiq, Catherine Stones
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451280
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.85-88
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Multimodal storytellingEmpathySustainable luxuryFashion communicationNarrative analysis
저자
  • Wenshan Shi(University of Leeds, UK)
  • Alessia Grassi(University of Leeds, UK)
  • Rubab Ashiq(University of Leeds, UK)
  • Catherine Stones(University of Leeds, UK)
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