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ANALYSIS OF JAPAN–CHINA DIFFERENCES IN LUXURY BRANDS’ E-COMMERCE ASSORTMENTS AND BRAND VALUE: A PCA AND FSQCA STUDY OF SEVEN BRANDS
Teruhiko Fukunaga, Atsushi Osanai, Shinya Nagasawa
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/451281
키워드
Luxury brandsOfficial e-commerceAssortment compositionJapan–China comparisonfsQCA
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