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GLOBAL LUXURY BRANDS AND CULTURAL SUSTAINABILITY: A CONTENT ANALYSIS OF SPRING FESTIVAL LIMITED EDITIONS IN CHINA

Gulimila Xialifuhan, Su Jin Yang, Jungwon Nam
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  • URLhttps://db.koreascholar.com/Article/Detail/451282
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.90
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Luxury brandsSpring festivalCultural sustainabilityContent analysisCross-cultural design
저자
  • Gulimila Xialifuhan(Sungshin Women’s University, South Korea)
  • Su Jin Yang(Sungshin Women’s University, South Korea)
  • Jungwon Nam(Sungshin Women’s University, South Korea)
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