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PERFORMING LUXURY ONLINE: CONSUMER-BRAND ENGAGEMENT THROUGH BRAND-RELATED USER-GENERATED CONTENT ON INSTAGRAM IN CYPRUS

Naziyet Uzunboylu, Demetris Vrontis, Yioula Melanthiou, Ioanna Papasolomou
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451284
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.92
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Brand-related user-generated contentInstagramConsumer-brand engagementLuxury brandsDigital engagement
저자
  • Naziyet Uzunboylu(University of Nicosia, Cyprus)
  • Demetris Vrontis(University of Nicosia, Cyprus)
  • Ioanna Papasolomou(University of Nicosia, Cyprus)
  • Yioula Melanthiou(Cyprus University of Technology, Cyprus)
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