WARMTH AND COMPETENCE IN AI PERSONAL SHOPPER: THE EFFECTS OF HUMAN-AI INTERACTION TYPE AND THE MODERATING ROLE OF NEED FOR HUMAN TOUCH IN LUXURY RETAIL - koreascholar

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WARMTH AND COMPETENCE IN AI PERSONAL SHOPPER: THE EFFECTS OF HUMAN-AI INTERACTION TYPE AND THE MODERATING ROLE OF NEED FOR HUMAN TOUCH IN LUXURY RETAIL

Woojin Choi, Ha Youn Kim, Jihyun Kang, Yuri Lee, Jong-Youn Rha, Shinyoung Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451285

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.93

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI personal shopperPerceived warmthPerceived competenceNeed for human touchLuxury retail

저자

Woojin Choi(Kunsan National University, South Korea)
Ha Youn Kim(Kunsan National University, South Korea)
Jihyun Kang(Seoul National University, South Korea)
Yuri Lee(Seoul National University, South Korea)
Jong-Youn Rha(Seoul National University, South Korea)
Shinyoung Park(Seoul Women’s University, South Korea)

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