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FASHION AS PLACE MEDIA: THE ROLE OF LUXURY HOTEL BOUTIQUES IN DESTINATION BRANDING

Paula Gárgoles, Isabel García Hiljding
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451286
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.94
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Luxury hotel boutiquesDestination brandingPlace mediaPlace-coded retail curationExperiential retail
저자
  • Paula Gárgoles(Panamerican University, Mexico)
  • Isabel García Hiljding(Universidad Europea, Spain)
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