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FROM SEARCH ENGINES TO GENERATIVE AI: COMPARING SEO AND GEO BRAND VISIBILITY IN THE SPANISH FASHION RETAIL MARKET

Alexander Blanco Chang, Patricia Sanmiguel
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451292
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Generative engine optimizationSearch engine optimizationBrand visibilityGenerative AIFashion retail
저자
  • Alexander Blanco Chang(University of Navarra, Spain)
  • Patricia Sanmiguel(University of Navarra, Spain)