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FROM BIOLOGICAL CHARISMA TO ALGORITHMIC AUTHORITY: REDEFINING LUXURY BRAND LEADERSHIP IN THE AGE OF GENERATIVE HERITAGE AND DIGITAL RESURRECTION

Andy Hon Pong Wong
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451293
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Luxury brandsGenerative AIAlgorithmic charismaHeider’s balance theoryDigital resurrection
저자
  • Andy Hon Pong Wong(Royal College of Art, UK)