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INNOVATING CONTENT STRATEGY IN INFLUENCER MARKETING: EXAMINING CHARACTERISTICS AND FORMATS ON CUSTOMER ENGAGEMENT ACROSS SPONSORSHIP CONDITIONS AND INFLUENCER TIERS
Peirong Ye, Ashish Kumar, Daniel Rayne
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/451296
키워드
Influencer marketingSponsored disclosureInfluencer-generated contentCustomer engagementContent characteristics
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