CUSTOMER RESPONSES TO CHATBOTS AND THEIR IMPACT ON BRAND PERCEPTION IN RETAIL CONTEXTS

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Catarina Marques, Daniela Langaro, Diana Rodrigues, José Miguel Carvalho, Mariana Cardoso

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

BrandingChatbotsCustomer ExperienceBrand perceptionAI in retail

저자

Catarina Marques(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Daniela Langaro(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Diana Rodrigues(ISCTE - Instituto Universitário de Lisboa, Portugal)
José Miguel Carvalho(ISCTE - Instituto Universitário de Lisboa, Portugal)
Mariana Cardoso(ISCTE - Instituto Universitário de Lisboa, Portugal)

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