CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS - koreascholar

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CUSTOMER RESPONSES TO VIRTUAL REALITY ADVERTISING: IMMEDIATE AND POST-EXPOSURE EFFECTS

Andreia Figueiredo e Silva, Sandra Maria Correia Loureiro

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URLhttps://db.koreascholar.com/Article/Detail/451298

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.115-116

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual realityAdvertisingMarketingExperimentVirtual reality advertising

저자

Andreia Figueiredo e Silva(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)

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