IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI - koreascholar

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IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI

Helena Rodrigues, Maria da Conceição Figueiredo, Francisca Esperança Cativo

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URLhttps://db.koreascholar.com/Article/Detail/451299

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.117

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Augmented realityVirtual realityLuxury brand experienceBrand loveGucci

저자

Helena Rodrigues(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal, Portugal)
Maria da Conceição Figueiredo(ISCTE-IUL, Portugal)
Francisca Esperança Cativo(ISCTE-IUL, Portugal)

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