CONSUMER RESPONSE TO GENERATIVE AI IMAGES IN PROMOTION HOPE AND PREVENTION HOPE CSR ADS - koreascholar

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CONSUMER RESPONSE TO GENERATIVE AI IMAGES IN PROMOTION HOPE AND PREVENTION HOPE CSR ADS

Muhammad Waqas Khan, Jong-Kuk Shin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451299

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.117

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

GenAICSREthical MarketingPreventionPromotion

저자

Muhammad Waqas Khan(Pusan National University, South Korea)
Jong-Kuk Shin(Pusan National University, South Korea)

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