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VALUE-DRIVEN SUSTAINABLE CLOTHING CONSUMPTION IN SOUTH AFRICA: A HOLBROOK-GROUNDED PLS-SEM MODEL

C. Perumal-Moodly, L. Truter
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451300
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Consumer valuesSustainable clothing consumptionStructural equation modellingSouth African consumer behaviourValue typology
저자
  • C. Perumal-Moodly(University of Pretoria, South Africa)
  • L. Truter(University of South Africa, South Africa)