DOES ESG ADVERTISING PAY OFF? EVIDENCE FROM INTERNATIONAL LUXURY FASHION FIRM - koreascholar

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DOES ESG ADVERTISING PAY OFF? EVIDENCE FROM INTERNATIONAL LUXURY FASHION FIRM

Dr Lan Wang, Dr Misha Xu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451302

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.120

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ESGEmerging marketLuxuryCorporate financial performanceLuxury fashion industry

저자

Dr Lan Wang(University Arts of London, United Kingdom)
Dr Misha Xu(University Arts of London, United Kingdom)

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