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ANALYSIS OF GLOBAL DIFFUSION PATHS OF FASHION TRENDS USING SOCIAL MEDIA TIME-SERIES DATA: FOCUSING ON THE ‘BAG DECORATION’ PHENOMENON

Seonyoung Yoon, Seunghee Lee
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451306
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Fashion trend diffusionBag decorationGoogle trendsLead-lag structureTime-series analysis
저자
  • Seonyoung Yoon(Sookmyung Women's University, South Korea)
  • Seunghee Lee(Sookmyung Women's University, South Korea)