SOURCE MATTERS: BRAND- VS FAN-SOURCED AI-GENERATED LUXURY CONTENT IN SOCIAL MEDIA ADVERTISING

논문 상세보기

Jin Jeong, Silvia Pérez-Bou, Kyu-Hye Lee

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-generated contentsCross culturalSocial media advertisingContent sourcePsychological distanceConstrual level theoryFashion capital

저자

Jin Jeong(Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University, South Korea)
Kyu-Hye Lee(Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University, South Korea)
Silvia Pérez-Bou(ISEM Fashion Business School, University of Navarra, Spain)

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