COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS - koreascholar

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COMMUNICATING SUSTAINABILITY WITHOUT DILUTING BRAND DESIRABILITY: THE SUSTAINABILITY-LUXURY PARADOX IN ITALIAN HERITAGE BRANDS

Ezgi Hazal Gurcan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451309

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.142

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

CommunicationSustainabilityLuxury paradoxItalian heritage brand

저자

Ezgi Hazal Gurcan(Universita Cattolica del Sacro Cuore, Italy)

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