HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING - koreascholar

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HUMAN OR MACHINE? INFLUENCER TYPE AND TRUST IN SUSTAINABLE LUXURY FASHION ADVERTISING

Marta Massi, Alessandra Ricci

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451310

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.143

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

HumanMachineInfluencer typeTrustSustainabilityLuxury fashion advertising

저자

Marta Massi(Athabasca University, Canada)
Alessandra Ricci(SDA Bocconi, Italy)

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