FROM EMPATHY TO APATHY: WHY CONSUMERS BECOME LESS ENGAGED IN CAUSE-RELATED MARKETING? THE ROLES OF COMPASSION FATIGUE AND MORAL LICENSING - koreascholar

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FROM EMPATHY TO APATHY: WHY CONSUMERS BECOME LESS ENGAGED IN CAUSE-RELATED MARKETING? THE ROLES OF COMPASSION FATIGUE AND MORAL LICENSING

Yonglin Dai, Joonheui Bae

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URLhttps://db.koreascholar.com/Article/Detail/451311

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.144

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

EmpathyApathyCause-related marketingCompassion fatigueMoral licensing

저자

Yonglin Dai(The Hong Kong Polytechnic University, Hong Kong, Hong Kong)
Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong, Hong Kong)

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