HOW “SODA POP” AVATAR CONTENT SHAPES KOREA VISIT INTENTION: A PARASOCIAL INTERACTION–DESTINATION IMAGE PATHWAY - koreascholar

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HOW “SODA POP” AVATAR CONTENT SHAPES KOREA VISIT INTENTION: A PARASOCIAL INTERACTION–DESTINATION IMAGE PATHWAY

Yuanhan Fang, Yerim Chung

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451312

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.145-146

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AvatarContentKoreaVisit intentionParasocial interactionDestination image pathway

저자

Yuanhan Fang(School of Business Yonsei University, South Korea)
Yerim Chung(School of Business Yonsei University, South Korea)

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