HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY - koreascholar

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HARNESSING NETWORK FOR COMPETITIVE ADVANTAGE: EVIDENCE FROM ITALIAN MSMES IN THE LUXURY PRIVATE EVENT INDUSTRY

Alberto Massacci, Faheem Uddin Syed, Riccardo Rialti, Lorenzo Zanni

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URLhttps://db.koreascholar.com/Article/Detail/451313

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.147

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury private eventDigital platformsHarnessing network

저자

Alberto Massacci(University of Siena, Italy)
Faheem Uddin Syed(University of Siena, Italy)
Riccardo Rialti(University of Siena, Italy)
Lorenzo Zanni(University of Siena, Italy)

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