FROM K-LIFESTYLE TO CULTURAL HERITAGE: A COMPARATIVE STUDY OF SEOUL AND MADRID AS FASHION–TOURISM CAPITALS - koreascholar

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FROM K-LIFESTYLE TO CULTURAL HERITAGE: A COMPARATIVE STUDY OF SEOUL AND MADRID AS FASHION–TOURISM CAPITALS

Silvia Pérez-Bou, Jin Jeong

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URLhttps://db.koreascholar.com/Article/Detail/451314

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.148-149

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

K-lifestyleUrban policiesTourism brandingLuxury fashion

저자

Silvia Pérez-Bou(ISEM Fashion Business School, University of Navarra, Spain)
Jin Jeong(Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University, South Korea)

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