BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES - koreascholar

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BRAND LOGO EXPLICITNESS AND LOCATION EFFECTS ON GEN Z: MASSTIGE VS. LUXURY DIFFERENCES

Yerim Kim, Joonheui Bae, Minjung Cho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451316

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.151

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand logo explicitnessLocation effectsGEN ZMasstigeLuxury Differences

저자

Yerim Kim(King George V School, Hong Kong)
Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong)
Minjung Cho(The Hong Kong Polytechnic University, Hong Kong)

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