EXPLORING HOW AI- VS. HUMAN-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING - koreascholar

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EXPLORING HOW AI- VS. HUMAN-AUTHENTICATION INFLUENCE CONSUMER RESPONSES IN SECONDHAND LUXURY FASHION LIVE-STREAMING

Xiangjun Ma, Rosy Boardman, Courtney Chrimes, Yao Yao

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URLhttps://db.koreascholar.com/Article/Detail/451320

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.160

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Secondhand luxuryLive-streaming commerceAI authentication

저자

Xiangjun Ma(the University of Manchester, UK)
Rosy Boardman(the University of Manchester, UK)
Courtney Chrimes(the University of Manchester, UK)
Yao Yao(the University of Manchester, UK)

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