MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING - koreascholar

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MEANINGFUL OR MISGUIDED? CONSUMER RESPONSES TO INNOVATION IN LUXURY BRANDING

Camila Lee Park, Mauro Fracarolli Nunes

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451325

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.170

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury brandInnovationEthicalEconomicMarket oriented considerations

저자

Camila Lee Park(EDC Paris Business School, France)
Mauro Fracarolli Nunes(EDC Paris Business School, OCRE Research Laboratory, France)

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