WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS - koreascholar

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WHY CONSUMERS WRITE NEGATIVE ONLINE REVIEWS: AN AI ANALYSIS ACROSS FASHION E-COMMERCE PLATFORMS

Sijing Yang, Magnum Man-lok Lam, Li Suo, Christina Wing-yan Wong, Man Lai Cheung

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URLhttps://db.koreascholar.com/Article/Detail/451326

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.171

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Negative online reviewsConsumer motivationsSelf-Determination theoryPlatform affordancesFashion e-commerceAI-text analysis

저자

Sijing Yang(The Hong Kong Polytechnic University, Hong Kong, China)
Magnum Man-lok Lam(The Hong Kong Polytechnic University, Hong Kong, China)
Christina Wing-yan Wong(The Hong Kong Polytechnic University, Hong Kong, China)
Li Suo(Huizhou University, China)
Man Lai Cheung(Manchester Metropolitan University, United Kingdom)

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