EFFECTS OF COUNTRY-OF-ORIGIN FIT, PSYCHOLOGICAL DISTANCE, AND CONSUMERS’ DREAM: LUXURY BRAND EVALUATION IN THE CROSS-BORDER ACQUISITION CONTEXT - koreascholar

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EFFECTS OF COUNTRY-OF-ORIGIN FIT, PSYCHOLOGICAL DISTANCE, AND CONSUMERS’ DREAM: LUXURY BRAND EVALUATION IN THE CROSS-BORDER ACQUISITION CONTEXT

Ken Kumagai

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451337

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.178

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Cross-border acquisitionCountry of originLuxuryConstrual levelDream

저자

Ken Kumagai(Toyo University, Japan)

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