CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES - koreascholar

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CHANNEL INVESTMENTS IN CROSS-BORDER BUSINESS RELATIONSHIPS: EVIDENCE FROM UK EXPORTER–IMPORTER EXCHANGES

Ryuta Ishii, Hidetoshi Shiroishi, John W. Cadogan, Mai Kikumori

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451338

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.179

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Marketing channelsInternational marketingBusiness-to-Business relationships

저자

Ryuta Ishii(Ritsumeikan University, Japan)
Mai Kikumori(Ritsumeikan University, Japan)
Hidetoshi Shiroishi(Tottori University, Japan)
John W. Cadogan(University of Leicester, UK)

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