SUSTAINABILITY MESSAGE FRAMING AND CONSUMER ETHNOCENTRISM: A CONCEPTUAL FRAMEWORK AND CROSS-CULTURAL RESEARCH AGENDA - koreascholar

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SUSTAINABILITY MESSAGE FRAMING AND CONSUMER ETHNOCENTRISM: A CONCEPTUAL FRAMEWORK AND CROSS-CULTURAL RESEARCH AGENDA

Ruby Appiah-Campbell, John Cadogan, Kemefasu Ifie, Nina Michaelidou

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URLhttps://db.koreascholar.com/Article/Detail/451339

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.180

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Consumer ethnocentrismSustainability messageFramingSocial identity

저자

Ruby Appiah-Campbell(Loughborough University, UK)
John Cadogan(University of Leicester School of Business, UK)
Kemefasu Ifie(Loughborough University, UK)
Nina Michaelidou(Loughborough University, UK)

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