THE LUXURY OF NON-HUMANITY: INVESTIGATING THE PARADOX OF THE UNCANNY VALLEY AND BRAND MYSTIQUE IN VIRTUAL INFLUENCER ADVERTISING - koreascholar

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THE LUXURY OF NON-HUMANITY: INVESTIGATING THE PARADOX OF THE UNCANNY VALLEY AND BRAND MYSTIQUE IN VIRTUAL INFLUENCER ADVERTISING

Hye Ra Oh, Yunjae Cheong

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451340

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.181-182

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

LuxuryNon-humanityUncanny valleyBrand mystiqueVirtual influencer Advertising

저자

Hye Ra Oh(Hankuk University of Foreign Studies, South Korea)
Yunjae Cheong(Hankuk University of Foreign Studies, South Korea)

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