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3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION
Naan Ju
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/451343
4,000원
키워드
3D virtual storeTelepresenceTherapeutic well-beingBrand authenticityBrand aspirationRetail therapyLuxury branding
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