THE UNTAPPED POWER OF WISHLISTS: A FIELD EXPERIMENT ON FUNNEL-BASED COUPON TARGETING - koreascholar

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THE UNTAPPED POWER OF WISHLISTS: A FIELD EXPERIMENT ON FUNNEL-BASED COUPON TARGETING

Miyeon Jung, Seoungwoo Lee, Daegon Cho, Shiny Ahn

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URLhttps://db.koreascholar.com/Article/Detail/451344

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.190

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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저자

Miyeon Jung(Case Western Reserve University, United States)
Seoungwoo Lee(Yonsei University, South Korea)
Daegon Cho(Yonsei University, South Korea)
Shiny Ahn(SK Telecom, South Korea)

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