KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS - koreascholar

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KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS

Francesca Magno, Fabio Cassia, Christian M. Ringle

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URLhttps://db.koreascholar.com/Article/Detail/451345

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.191

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Algorithmic awarenessUltra-fast fashionSustainabilityContinuance intention

저자

Francesca Magno(University of Bergamo, Italy)
Fabio Cassia(University of Verona, Italy)
Christian M. Ringle(Hamburg University of Technology, Germany, and James Cook University, Australia)

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