BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS - koreascholar

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BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS

Aminah Shahzad, Hyejune Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451352

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.203-207

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital marketing adoptionSmall rural retailersUnited States

저자

Aminah Shahzad(Oklahoma State University, United States)
Hyejune Park(Oklahoma State University, United States)

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