FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS

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Marcya Stefany Gonzáles-Santiago

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Cruise brandsConsumer engagementGenAIHeritage artAgentic curatorLuxury tourismImmersive experience

저자

Marcya Stefany Gonzáles-Santiago(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal)

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