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HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES

Jung-Hwan Kim, Ui-Jeen Yu, Hanna Lee, Angie Lee
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451357
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.217
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Livestream shoppingCustomer engagementParasocial relationshipClothing vs. Electronics
저자
  • Jung-Hwan Kim(University of South Carolina, USA)
  • Ui-Jeen Yu(Illinois State University, USA)
  • Hanna Lee(North Carolina State University, USA)
  • Angie Lee(Auburn University, USA)
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