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DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY

Ha Kyung Lee, Dooyoung Choi, Namhee Yoon
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451358
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.218-220
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
AI design utilizationPerceived uniquenessPerceived innovation abilityLuxury bandBrand attitudes
저자
  • Ha Kyung Lee(Chungnam National University, Republic of Korea)
  • Dooyoung Choi(Old Dominion University, United States)
  • Namhee Yoon(Daegu National University of Education, Republic of Korea)
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