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EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH

Luis Miranda Sanz, David Blanco Alcántara, Oscar López de Foronda Pérez, Cristina Sierra Calvo
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451360
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.226-238
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Technology Acceptance ModelDigital transformationTextile small firm
저자
  • Luis Miranda Sanz(University of Burgos, Spain)
  • David Blanco Alcántara(University of Burgos, Spain)
  • Oscar López de Foronda Pérez(University of Burgos, Spain)
  • Cristina Sierra Calvo(University of Burgos, Spain)
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