SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES - koreascholar

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SENSE AND SENSIBILITY IN SUSTAINABILITY: HOW KNOWLEDGE AND EMOTIONS ELABORATE GREEN ADVERTISING MESSAGES TOWARDS BRAND OUTCOMES

Elena Cedrola, Marta Giovannetti, Paola Signori

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451361

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.239-243

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Green AdvertisingEmotionsKnowledgeBrand AttitudeBrand Affection

저자

Elena Cedrola(University of Macerata, Italy)
Marta Giovannetti(University of Macerata, Italy)
Paola Signori(University of Macerata, Italy)

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