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PERFORMING THE HERO: EXPLORING CONSUMER EMPOWERMENT THROUGH COSPLAY IN THE PHYGITAL FASHION LANDSCAPE

Raffaele Donvito, Costanza Dasmi, Olga Nechaeva, Eunju Ko
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  • URLhttps://db.koreascholar.com/Article/Detail/451362
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.244
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
CosplayBrand engagement in self-concept (BESC)Phygital fashionConsumer empowerment
저자
  • Raffaele Donvito(University of Florence, Italy)
  • Costanza Dasmi(University of Florence, Italy)
  • Olga Nechaeva(University of Florence, Italy)
  • Eunju Ko(Yonsei University, South Korea)
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