TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS - koreascholar

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TECH-KNOWLEDGE AND LUXURY: DIGITAL & WEB 3 AGENCIES AND THE MANAGEMENT OF ASYMMETRIES IN THEIR COLLABORATIVE PROJECTS WITH LUXURY BRANDS

Federica Carlotto, Isabella Maggioni

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451364

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.260-264

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury brandsWeb3Tech-knowledgeCreative agenciesKnowledge asymmetry

저자

Federica Carlotto(Sotheby’s Institute of Art, UK)
Isabella Maggioni(ESCP Business School, Italy)

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